Ladies Small
2010
Seiko Watches, Over One Hundred Years Of Innovation
The Seiko Corporation began as K. Hattori & Co., Ltd in 1881; it later became Seikosha clock supply factory and finally Seiko Corporation in 1895. The line of work was always about timepieces, initially with wall clocks, and then pocket watches. Pocket watches which were also known as fob watches, due to the short leather strap which allowed them to be secured to the belt of a waistcoat. In 1923, a magnitude 7.9 earthquake centered under Oshima Island destroyed most of Tokyo, and the ensuing fires took away the Seiko factory and headquarters before Seiko women’s watch had even begun.
When Japan seated a new emperor in 1912, Mr. Hattori considered this a good sign, and began to manufacture a new watch, the first ever with a Seiko brand. All Hattori wristwatches manufactured since then has carried the Seiko brand name, while wall clocks continued under the Seikosha name. At this time, the manufactured wristwatches were small by current standards, measuring only slightly more than an inch in diameter.
The terminology we use in describing watches can be confusing to most people. The term movement, for instance, refers to the moving parts of the watch, with exception of the hands. The most common types of movements are mechanical, quartz, and electronic. Except for the mechanical watches, very few moving parts exist within the movement.
The transition from mechanical movement Seiko watches to electronic and quartz movement was filled with drama, and is a fascinating learning point for business in general. Two American companies developed non-mechanical watches in the 1960s, causing a considerable stir for the Swiss watch-making industry. They set about carefully reexamining the possibilities for quartz movements.
In what is now a classic example of how business can blind itself to the future by relying on past success, it was the Swiss that first introduced a quartz movement watch at the International Chronometric Competition in 1967. They had become convinced their mechanical watches, the most accurate in the world, would remain the staple for timepieces for the future. In 1967, they showed their first watch with a quartz movement, which they did not patent since it was considered only a passing fad. But the world was watching, and learned fast.
The world was ready for a new, less expensive accurate wristwatch, and the quartz movement allowed for a much greater variety of watches. Miniaturization allowed for the size of watches to be pretty much whatever the mind could imagine. Watches for Women in particular began to become more and more a piece of jewelry as well as a functional timepiece. Designs even allowed for a single timepiece and a series of casings of different colors and types to make color and style coordination even simpler.
Watches have morphed into more than just a mobile accurate timepiece. In addition to fashion flair, they are increasing equipped with additional functions to increase their utility for the wearer. Need to calculate the tip at a restaurant? Use the calculator built into your watch. Changing time zones? Push a button and your watch is current wherever you are. No more trying to calculate from Greenwich Mean Time!
Throughout the last one hundred years, watches have made surprising changes and adaptations to stay an integral piece of technology for the individual. Changing sizes, increased accuracy, and affordability have kept them a staple product for the masses. By constantly updating the technology and paying attention to the demands for convenience, style, and functionality, wristwatches have prevented their replacement by other technological wonders. One can get the time from a laptop or cellular phone, but almost everyone still wears a watch. With Seiko men’s watch introducing new technology in the form of electronic ink watches, they will not be going away anytime soon.
Chris Rock talks about fat girls and skinny girls, tall guys and small guys
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